What is Media Training?
1) Preventive media trainingExperience has shown that a crisis can emerge suddenly and can become a threat to the survival of the company. It's better to prepare at a time when everything seems to be ok." Prepare for the worst and hope for the best " |
2) Crisis trainingSometimes it is too late and a crisis can catch you by surprise. That is the start of crisis communication.Leo Stoops has a great amount of experience in this kind of communication. As he studied law he is familiar with the "law Renault" , which has important consequences for communication. In a crisis training all exercises are focused on the subject of the crisis. |