Outline of a media training

Every interview is filmed by a cameraman/camerawoman. Afterwards it's viewed and commented on. The training can be held at your company or in a hired office.
At the end each participant recieves a DVD with his interviews. There is no copy of the DVD. Each training has 3 sections :

1) Non verbal communication for TV
Communication is more than 50% non verbal. For a television (or radio) interview there are special non verbal techniques. They make the difference between a good and a bad interview.
In practice :
  • tv interview (to see how the participant would react spontaneously)
  • presentation of non verbal communication techniques, replay of the interview and evaluation
2) Briefing
This is an exercise in the transmission of information to the journalist. This has to be done before the interview starts, so the participant can focus on his objectives during the interview.
In practice :
  • presentation of the briefing
  • radio interview
  • replay and evaluation
3) The bridging
This is one of the best moments of the training. Leo Stoops explains a system that enables you to talk about your objective during the interview, whatever the question is!
The trick is to build two bridges at the right time.
In practice :
  • presentation of the bridges technique
  • tv interview, replay and evaluation

Extra : advanced training
It's definitely useful to repeat the training on a regular basis to get familiar with the techniques. During the training for advanced participants Leo Stoops also explains the techniques for a live interview. Exercises, as always, in front of the camera.